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Bringing in the local Flavor

by: Ammar El Gohary
When a Multinational company starts working in a new region it may fall victim to too much self-confidence relying on the fact that it has a system in place that works, only to find out that when executing their time tested and established system they fall short of the expected results, this is because more than often these Multinational companies overlook the vital point of fine cultural tuning, your system may work but understanding the subtle cultural differences and their relation to business dealings is integral in order to be able to operate efficiently to your company’s fullest potential, and this is exactly what you need, advanced localization to your business, integrating the best of both worlds together to create a successful extension of your international company that benefits from your established corporate values in addition to the local touch that will truly unleash the chains tethering your regional juggernaut.

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