Now more than ever the role that the social media plays in the modern settings on the world stage is undeniable, with Facebook and Twitter sparking revolutions and uprisings around the world, changing the face of the world as we know it, and even though everyone is jumping on the social media marketing craze bandwagon, only a few are aware of inner workings and the intricate mechanisms of using it as a tool to expand your marketing reach, it’s not simply about a Facebook fan page and a twitter feed, it’s about a complete system that strengthens the image of your products and services and their branding, capitalizing on all the benefits that social media marketing awards you, from targeted campaigns and advanced consumers segmentation to the rapid growth of a clientele base, you need to make full use of these tools to advance your business to the next level.